Making marketing relevant

We help businesses maximise the value of data

Prosper and grow

We transform the data you collect about your market, customers, competitors and communications into valuable insights that you can use to make informed decisions.

Talk to your customers at the right time, in the right place

We can tell you who you should target with what message and which channels you should use.

Get project buy in

We can help you plan projects, provide data to get buy in and measure success.

We help you in more ways than one

Our team of data experts come from loads of different disciplines. Not only do they know data like the back of their hands, they know how to use it to boost your profits.

Latest work


Reaching individual customers with relevant messaging is becoming ever more important in an increasingly noisy consumer environment. How do you get closer to your customer base and ensure they are receiving the right messaging, at the right time, and through the right channel? Our ongoing work with Wickes is helping them to understand the potential of a responsive and personalised CRM programme capable of delivering value for both retailer and customer.

What our clients say

Fuel provides innovative thinking that has made data central to our planning and evaluation.

Rachel Rollason, National Marketing Manager, Lexus

Fuel are our trusted data partner, helping us run our single customer view database, which allows us to get a truly channel agnostic view of customers' behaviour both on and offline.

Matthew Gaunt, Marketing Director, Wickes