Powering Profitable Growth

Powering Profitable Growth

Fuel is a marketing data and analytics agency.

We specialise in harnessing customer data to power profitable growth.

We believe there are four ways to do this:

  •  · Retain existing profitable customers ·
  •  · Increase the value of existing customers ·
  •  · Find new valuable customers ·
  •  · Reduce the marketing costs of the above 3 steps ·

But the data, analytics, technology and communication landscapes in modern marketing are complex and constantly developing, so knowing how to harness them can be overwhelming.

We believe that those companies who survive and thrive in the ever-changing future will be those who harness the combined power of data, analytics, technology and communication.

See how we do it below.

Our Clients

"Fuel's work with Hammerson has helped us create a dynamic and responsive CRM programme and put us on the road to a truly omnichannel customer engagement strategy."

Jenni Cumming Customer Engagement Manager Hammerson

"Fuel are our trusted data partner, helping us run our Single Customer View database, which allows us to get a truly channel agnostic view of customers' behaviour both on and offline."

Matthew Gaunt Marketing Director Wickes

"Fuel's innovative work with Lotame has been key in allowing us to measure and maximise the impact of our content across the channel mix, revolutionising the way we increase awareness and confidence in the Bacs proposition."

David Core Lead Consultant Bacs