Welcome to Fuel

Fuel is a marketing systems and analytics consultancy with the sole purpose of helping clients ‘make marketing relevant’. We believe that this can only be achieved through: integrating marketing technologies, delivering insight that is actionable and translating that insight into exceptional customer journeys.

For that reason our teams of technologists, analysts and planners collaboratively work to deliver solutions that sit at the intersect between their respective disciplines.

Our work


In a world where programmatic advertising is driven by price, not by the relevance of the content being served, seeing results in the digital ad space can be challenging. Along with sister agencies, Engine Media and PAA, we deployed Engine Rapport to help Bacs realise the true potential of genuinely relevant ads online.

What our clients say

Fuel’s work with Hammerson has helped us create a dynamic and responsive CRM programme and put us on the road to a truly omnichannel customer engagement strategy.

Jenni Cumming, Group Customer Engagement Manager, Hammerson

Fuel are our trusted data partner, helping us run our single customer view database, which allows us to get a truly channel agnostic view of customers' behaviour both on and offline.

Matthew Gaunt, Marketing Director, Wickes