Welcome to Fuel

Fuel is a marketing systems and analytics consultancy with the sole purpose of helping clients ‘make marketing relevant’. We believe that this can only be achieved through: integrating marketing technologies, delivering insight that is actionable and translating that insight into exceptional customer journeys.

For that reason our teams of technologists, analysts and planners collaboratively work to deliver solutions that sit at the intersect between their respective disciplines.

Our work


In today’s crowded retail environment, there’s a lot of noise for the consumer. Walk into any shopping centre or down any high street and you are bombarded with a broadcast of campaigns, offers and promotions. It’s no surprise then that, when faced with such a scattergun approach, it takes a new level of personalisation to really hit home with the beleaguered consumer.

What our clients say

Fuel’s work with Hammerson has helped us create a dynamic and responsive CRM programme and put us on the road to a truly omnichannel customer engagement strategy.

Jenni Cumming, Group Customer Engagement Manager, Hammerson

Fuel are our trusted data partner, helping us run our single customer view database, which allows us to get a truly channel agnostic view of customers' behaviour both on and offline.

Matthew Gaunt, Marketing Director, Wickes