Welcome to Fuel

Fuel is a marketing systems and analytics consultancy with the sole purpose of helping clients ‘make marketing relevant’. We believe that this can only be achieved through: integrating marketing technologies, delivering insight that is actionable and translating that insight into exceptional customer experience.

For that reason our teams of technologists, analysts and planners collaboratively work to deliver solutions that sit at the intersect between their respective disciplines.

Our work


Reaching individual customers with relevant messaging is becoming ever more important in an increasingly noisy consumer environment. How do you get closer to your customer base and ensure they are receiving the right messaging, at the right time, and through the right channel? Our ongoing work with Wickes is helping them to understand the potential of a responsive and personalised CRM programme capable of delivering value for both retailer and customer.

What our clients say

Fuel provides innovative thinking that has made data central to our planning and evaluation.

Rachel Rollason, National Marketing Manager, Lexus

Fuel are our trusted data partner, helping us run our single customer view database, which allows us to get a truly channel agnostic view of customers' behaviour both on and offline.

Matthew Gaunt, Marketing Director, Wickes