Why building the Single Customer View should be the first and most important step.
Fuel, Engine’s data specialists, have pulled together a team of experts to deliver Data Workshops designed to help brands get more from their customer data.
Why 'Millennials' is no longer a valid segment in a world of personalised communications.
What are your options? Our Head of Digital Analytics, Leona Bell, gives us the low-down.
Dan Watts sheds some light on the modest but hugely powerful API, and why we marketers need to know about it.