Blog

In Search of Customer-Centricity

In Search of Customer-Centricity

Why building the Single Customer View should be the first and most important step.

Fuel launch a new set of Data Workshops

Fuel launch a new set of Data Workshops

Fuel, Engine’s data specialists, have pulled together a team of experts to deliver Data Workshops designed to help brands get more from their customer data.

Don’t Say the ‘M’ Word

Don’t Say the ‘M’ Word

Why 'Millennials' is no longer a valid segment in a world of personalised communications.

Attribution Modelling: What are the options?

Attribution Modelling: What are the options?

What are your options? Our Head of Digital Analytics, Leona Bell, gives us the low-down.

APIs: The Unsung Hero of Modern Marketing

APIs: The Unsung Hero of Modern Marketing

Dan Watts sheds some light on the modest but hugely powerful API, and why we marketers need to know about it.