Blog

After Compliance: What we learned

After Compliance: What we learned

We look back on 'After Compliance', our first event of the year, discussing life for customers and brands after the GDPR deadline.

The Politics of Value Exchange

The Politics of Value Exchange

How political use of Big Data will lead to increased public awareness of the 'value exchange'.

When to send?

When to send?

Why traditional concepts like send time optimisation are becoming less relevant in a world where personalisation is king.

De-mystifying the DMP

De-mystifying the DMP

In the first of a 2-part series, our Lead Consultant, David Lovie, busts some myths around the Data Management Platform.

Brand vs. Customer: Who is responsible for personalisation?

Brand vs. Customer: Who is responsible for personalisation?

Our new Senior Data Planner, Caitlin Hubbard, talk us through the challenge of personalisation at scale.