Current Account Switch Service
Increasing click-through with more intelligent media delivery
The Fuel approach
We deployed Fuel’s best-in-class website tagging capability. Why? To gain greater understanding of the most appropriate audiences to target off-site and the most effective content to drive confidence in CASS and their consideration of the switching process.
By retargeting previous visitors to the site with relevant content based on their browse behaviours, we were able personalise display advertising to the individual.
We then used the same insight to identify ‘look-a-like’ users in the prospect universe (via a Data Management Platform) who had never been on the CASS site but matched our likely switchers’ browse behaviour.
260%Increase in retargeted click-through
870%Increase in programmatic click-through
4%Increase in service consideration
Want to learn more about our work with the Current Account Switch Service? Download the case study, or get in touch with us here.