Our Services

Fuel are experts in data-driven marketing. From consultancy through to operational delivery, our services have the greatest commercial impact when delivered together.

What is it?

Customer-centricity is a mindset. It’s about having the curiosity to understand how customer performance affects business performance, and a desire for every business decision to be data-enabled. It’s about acquisition and retention in equal measure, using a deeper insight of your current base to find more of your most valuable customers in the prospect universe.

The most successful companies are those that see customer data as a precious asset and a source of competitive advantage.

 

How do we do it?

We help define what being customer-centric means for you and create a common understanding across your business. We develop a plan to collect and serve the right customer data and insights into different parts of your business to support decision-making, at the right time, and accurately track against KPIs to understand impact.
Wickes

Wickes

How Customer-centricity delivered a 15%
uplift in average transaction value.

What is it?

Customer data comes in many forms and needs to be integrated from both on and offline sources to build the most rounded picture of the customer. Every business should have a data strategy that supports building a seamless customer experience in a compliant way. GDPR may place greater obligations on businesses but these should not be barriers: they are opportunities to create the right value exchange with customers through confidence in data security and delight in a seamless experience. 

 

How do we do it?

Fuel is ISO27001 accredited and has its own data centre here in London and more across the UK. We provide our clients with data audit and cleansing services, as well as tech stack reviews, to ensure ongoing database development has marketing strategy and execution at its core.

 

Eleven Sports

Eleven Sports

Bringing data together to form the
foundation for increased engagement.

What is it?

The marketing world is awash with new technology. Whilst essential for executing activity, integrating new martech with legacy systems can be complicated and costly.

Whether you need advice on which technology is right for you, or help integrating existing systems with new ones, Fuel has the expertise and track record to make it a success.

 

How do we do it?

Fuel is technology agnostic. We work with a range of martech providers to ensure that we build the right tech stack for your business and can integrate multiple applications into a robust marketing platform scaled to your objectives. We have experience across all major platforms, including Adobe Marketing Cloud, Salesforce, PEGA and Oracle. 

Eleven Sports

Eleven Sports

Building a scalable, multi-continent
technology stack.

What is it?

The Total Customer View (TCV) has become a must-have for the modern marketing team. At Fuel, we’ve created TCVs for some of the world’s largest brands, bringing disparate data sets together to form the platform for truly understanding customers and personalised communications. An accurate TCV is a key component of being compliant with developing data regulations.

 

How do we do it?

Fuel uses the latest, best-in-class cloud technology, including Azure and Amazon Web Services, to enable high scalability and the onboarding of ‘Big Data’ and Machine Learning capability.

Eleven Sports

Eleven Sports

How Fuel's platform drove an 11%
increase in conversion .

What is it?

Uniting disparate data sets into a coherent customer view is one thing, but deriving genuinely actionable insight from it is another. Analytics is the way we uncover the insight necessary to optimise communications, increase customer engagement and power profitable growth. Today, predictive and Machine Learning techniques are harnessing real-time data to create the kinds of experiences that engage, and retain, customers.

 

How do we do it?

Our dedicated analytics team has experience across traditional, predictive and digital analytics techniques. From RFV segmentations uncovering customer buying behaviours, through to predictive modelling and Machine Learning techniques that are the foundation for ‘next best action’ communications, we have delivered analytical projects for some of the UK’s biggest brands. 

Wickes

Wickes

How Fuel's analytical work has delivered
tangible ROI for Wickes.

What is it?

A data-driven communications strategy is essential in the modern-day marketing landscape. To achieve maximum engagement, comms must be personalised, at scale, and tailored to the individual, be them a known customer or a hot prospect.

 

How do we do it?

We combine our tech and development expertise with analytical insight to create tailored communications to each of your customer segments, and we have the operational expertise to put them into action. We always follow a ‘Plan, Execute and Learn’ approach to optimise success and guarantee faster results for our clients. 

Wickes

Wickes

How Customer-centricity delivered a 15%
uplift in average transaction value.

What is it?

Measuring the impact of your marketing strategy should be the first and last imperative. Knowing how campaigns are performing, and then translating this knowledge into continuous optimisation, is the key to improving engagement and, ultimately, the bottom line.

 

How do we do it?

From data-led media performance measurement through to sophisticated attribution modelling, our team has years of experience creating genuinely insightful reports and continuously optimising marketing performance. We build dashboards designed with your business objectives in mind, and work with you to ensure the insight gained holds real value.

Large Government Dept

Large Government Dept

Real-time dashboarding & media
optimisation